The Karibu Kilifair 2024 was East Africa’s premier travel and tourism trade show, held in Arusha, Tanzania. It brought together tour operators, hoteliers, airlines, and travel agents to showcase the region’s tourism potential. Key highlights included networking sessions, destination marketing, and sustainable tourism discussions. The event promoted Tanzania, Kenya, and neighboring destinations, focusing on wildlife safaris, cultural tourism, and adventure travel. It served as a key platform for industry deals and partnerships.